Scholastic Media has announced a partnership with Animal Adventure, Inc. Animal Adventure is the first partner under Scholastic Media’s Toots brand, which is based on the browser game Tootsville.
Animal Adventure will produce a line of plush and backpack clips that will include special codes that unlock otherwise inaccessible areas and games on the Toots website. Eight plush items will hit store shelves this fall.
Tootsville was created by RES Interactive, LLC, and features more than 150 unique elephants, called Toots. Users can romp through more than 30 environments while playing approximately 50 mini-games, all while customizing homes, producing clothing, and interacting in a social networking setting.